Harley-Davidson launching LiveWire electric motorcycle brand
H-D currently sells one electric model
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Harley-Davidson is going electric ... under a different name.
The motorcycle maker is launching a standalone brand called LiveWire to sell its upcoming lineup of battery-powered bikes.
The company released a LiveWire model in 2019 under the Harley-Davidson name, but will follow it up with the first LiveWire-branded model on July 8.
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The LiveWire motorcycles will be sold through dedicated dealerships that will initially open in California before spreading nationwide with a focus on urban markets.
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The original LiveWire is currently available at a starting price of $29,799.
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