Guinness Maintains Top-Quality Product Control. You Too Can Build a Huge Brand Without Selling Your Soul.

In this video, marketing expert Bolanile Maté of Be Better Paris talk about how when smaller startups with honest core values get bought out and become big -- and all of the sudden, everything you stood for gets diluted.

"That's common -- however, that core value is what gave you the equity in the brand in the first place," she says.

Even in changing, there has to be a way to grow you business without selling your soul. Click play and learn how.

Related: Hire a Branding Consultant With a Similar Aesthetic to Your Own