Manchester United captain Wayne Rooney has been called many things over the course of his long career, but "mutant" probably isn't one of them.
Until now, that is.
United have a commercial relationship with movie makers 20th Century Fox, and it certainly seems like both parties are determined to milk it for all it's worth.
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First, United painted two of their mascots blue for their final game of the Premier League season to promote the movie - yes, you read that right, they painted actual children for commercial purposes.
Three MUFC mascots painted blue as part of promotion of club's commercial partner 20th Century Fox's new X-Men movie pic.twitter.com/m3uralo1a8— Sam Wallace (@SamWallaceTel) May 17, 2016
Now, though, the United players themselves have taken center stage in the perfectly normal and fine battle for a football club to advertise movie franchises.
United stars David De Gea and Anthony Martial are featured, but only in stock footage form. Rooney, however, gets a full speaking role and does some acting, although that word is used in its loosest possible sense, of course.
Long story short: It has to be seen to be believed and it is every bit as bad as you'd expect it to be.