Supermarket chain in Turkey prints photos of missing children on millions of grocery bags

Cevher and Hesna Kupsi, whose son who went missing in Istanbul more than seven years ago, are pinning their hopes for his return on white plastic grocery bags plastered with a photo of their young Bayram.

Onur Supermarkets is printing the faces of missing children on 3 million to 4 million bags it hands out each month at its 76 stores in Istanbul and three other cities in western Turkey.

The grocery bag campaign is reminiscent the U.S.-based National Child Safety Council's program in the 1980s to put the faces of missing children on millions of milk cartons.

Gen. Servet Yoruk, a former gendarmerie commander, said earlier this year that 14,412 children have been reported missing in Turkey during the past five years.