Bimbo Planning Twinkies Knockoffs?
Grupo Bimbo is planning on fast-tracking the launch of knockoff Twinkies before they come back on the market.
Mexico’s Grupo Bimbo is trying to beat Hostess to the cream-filled punch.
The world's largest bread-baking company is planning on fast-tracking the launch of knockoff Twinkies and other snack cakes before they come back on the market.
Sources close to the company told The New York Post that Bimbo wants to create “a newly introduced snack cake product line to fill the Hostess void.”
The plan is to create six to eight snacks, including a Hostess-like cupcake and Twinkie.
The new products would be on the market within the next month or two, according to sources, yet Bimbo has had plans for the making of the sweet treats for months.
The Post reports Bimbo had been weighing the launch of the snack under its Sara Lee brand for some time, but it was waiting to see if they could actually buy any of the brands themselves.
When contacted by Fox News Latino, a spokesperson for Bimbo refused to comment at this time.
In March a bankruptcy judge approved the sale of the iconic crème filled yellow sponge cake to a pair of investment firms. Hostess Brands Inc. sold Twinkies, Ding Dongs, Ho Hos and other brands to Apollo Global Management and Metropoulos & Co. for $410 million.
Evan Metropoulos, a principal of the latter firm, said in an interview that he wants to have the snack cakes back on shelves by June and that the brands could benefit from new flavors and other product extensions.
"There's no mistake, we've got to move smartly, we've got to move quickly," Metropoulos said.
The bakers union for Hostess, which had previously objected to the sales, said in a statement that it shared the enthusiasm exhibited by the new owners to bring Hostess brands back to shelves quickly.
The Bakery, Confectionery, Tobacco Workers and Grain Millers International Union said it believed their "highly-motivated and skilled workforce will serve as indispensable partners in the seamless re-opening of factories."
Hostess closed its factories in late November following a strike by the union. The company had been struggling financially for years.
The Associated Press contributed to this report.
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