A Danish radio station has been met with a storm of angry protests after its hosts claimed they clubbed a young rabbit to death on air with a bicycle pump.

Co-host Kristoffer Eriksen from public broadcaster Radio24syv said the Monday morning show stunt was aimed at initiating a debate about "the vast hypocrisy surrounding our relationship with animals."

Zookeeper Jesper Lauritzen told Radio24syv he had advised the channel on how to put down the nine-week old rabbit as painlessly as possible.

Radio24syv later posted a video on Facebook allegedly showing the cooking of a rabbit and an English-language explanation about the action.

A group claiming more than 800 supporters have appealed to listeners for a boycott of the broadcaster.