No Sale
{{#rendered}} {{/rendered}}Tell me if this has ever happened to you.
I'm interested in a car, so I start with a little research on the Internet.
I go to the site to request a brochure, which I'm told will be e-mailed to me within minutes.
{{#rendered}} {{/rendered}}I leave my e-mail address, but get no brochure.
I wait a couple of more days, but still no brochure. So I go back to the site and search down the dealership nearest me — even "pre-build" the model I want with the items I want — and e-mail them. But I get nothing from them.
So I call the dealership up and express my interest. Someone will get back to me. But no one does.
{{#rendered}} {{/rendered}}I'm what car salesmen would call "a hot one." But no one's hot to get back to me.
I call again. The salesmen are busy. Someone will get back to me. Again, nada. Zippo. Nothing.
I'm all but saying, "Here's my money. Take my money. Let's do a deal."
{{#rendered}} {{/rendered}}No deal.
Now I'm getting angry. I call the dealership again and inquire as to whether they're brain-dead, or just plain dead. The woman answering the phone seems confused. She doesn't know who's in charge of brain-dead. But for good measure, she passes me along to the closest thing: the manager. Who also has an assistant. Who also tells me he'll get back to me. But he doesn't.
Now I'm more curious than mad.
{{#rendered}} {{/rendered}}I call back.
"You must be doing boffo business," I say.
"Not really," she says. "Things are slow."
{{#rendered}} {{/rendered}}I'm thinking — but not — saying, "No, you're slow. Is there a reason that no one gets back to me when I'm hot and ready to buy a spanking new car?"
"I don't know," she says. "I'll let the manager know you called."
Lo and behold, last night, the manager calls.
{{#rendered}} {{/rendered}}"Is there a problem with your car, sir?" he asks.
"No, I don't have a car from you," I respond.
"Then why did you call?" he asks.
{{#rendered}} {{/rendered}}"Just humoring myself," I say.
I remind him I sent several e-mails, more than several calls to get a car from his dealership.
Now he's intrigued.
{{#rendered}} {{/rendered}}But now I tell him, "I'm not."
"When can you come in?" he asks.
"Never," I say. "Is never good for you?"
{{#rendered}} {{/rendered}}Now he's confused. "Exactly when is never?" he asks.
This time, I hang up.
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