Cavuto: The hard sell
{{#rendered}} {{/rendered}}I hear retailers are feeling the pinch these days.
Their sales are getting soft and they're blaming it on that payroll tax hitting consumers hard. Maybe. But I think there's a bigger culprit: them. That's right, them -- their stores, their workers. They're getting too pushy. Particularly the way they badger you at the register.
It happens to me all the time. Just the other day, I step up to the register and the cashier immediately asks if I'd like to open a store account.
{{#rendered}} {{/rendered}}I politely say, "No."
The guy proceeds to tell me I'd save 10 percent off my first purchase. I still say, "No. Thanks, anyway."
He's hearing none of it.
{{#rendered}} {{/rendered}}"Ten percent is a lot of money," he continues. "And you get cash back with every additional purchase."
"Thank you, again," I say. "But no."
Now he gives me this incredulous look as if to say, "OK, imbecile. Your loss."
{{#rendered}} {{/rendered}}But he rings up my stuff and, while shaking his head, reminds me that I just paid $10 more than I had to.
"My loss," I add as I quickly exit the store -- to another store. Same thing, only this time, I'm not at the register. I made the mistake of asking for help while wandering an aisle. I must have had that "deer in the headlights" look and this woman -- the assistant store manager, no less -- pounces.
"Oh, you'll find all our printer cartridges in the next aisle. We're having a sale on all of them and if you sign up for our card, you get an additional 20 percent off."
{{#rendered}} {{/rendered}}I decline. I'm only interested in buying a couple of cartridges, not opening my own office supply store.
"Thank you very much," I reply. "But I'm fine with just these and I'll pay cash."
She just leaves me, but she must have called ahead to the register guy who, after all had a head-set on, and wouldn't you know, looked a lot like the other store's register guy, offers me the same spiel, the same deal: Open an account now, save a bundle now.
{{#rendered}} {{/rendered}}And I'm thinking to myself, "What would I do, where would I go, to splurge the three bucks I'd be saving on this transaction?"
Again, I decline. Again, the smirk in response. Again, the "have it your way, idiot" look.
Speaking of looks, I dash in to the haircut place next door. The stylist -- or whatever she calls herself for the 20 bucks I'm paying her -- hands me a card with the numbers one through 10 stamped across the front. She punches the "number" one and tells me I get a free haircut once all 10 numbers are punched.
{{#rendered}} {{/rendered}}But seeing as I'm visiting and won't likely be back any time soon and certainly not to this particular hellish shopping center ever, I just take the card and say thanks.
It's actually got me tense, this whole trying-fecta. I suspect I'm not alone. I think more than a few shoppers are just like me: They just want to be left alone.
That's why retail sales are falling hard. It's because we don't want the damn card!