New Web Site Offers Free Wardrobe Advice

Ever wish you had a high quality personal stylist, but you can't pay the hefty price? Your problems will be over Monday, when a new Web site launches with the purpose of styling men and women for events -- with no cost and plenty of ease. (Marissa Evans)

The site, called GO TRY IT ON, is a social-retailing site that will let guests share photos of themselves and receive honest feedback from friends and strangers on their look before they go out -- think HotOrNot.com meets Facebook. (Marissa Evans)

GO TRY IT ON's founder and CEO Marissa Evans conceptualized the idea as a student at Harvard Business School. (Marissa Evans)

"When I had been getting ready to go out to an event -- whether an interview, trip or a night out in Boston -- my friends and I would always ask one another what outfit looks best," Evans said.  (Marissa Evans)

"Now I live alone in New York and there's no one around to ask," Evans said. (Marissa Evans)

Evans said her solution was to e-mail her sister a photograph of herself in an outfit and ask for her opinion, but often times her sister was too busy to help. That's when the thought occurred: "There should be a place where you can go and get that feedback in real time," Evans said. (Marissa Evans)

In December 2009 she put her idea to work. Collaborating with a Web developer, graphic artist and a "curation team," Evans made her idea a reality. (Marissa Evans)

Users can take a photograph of themselves with a Web cam or cell phone, or upload a photo already on their computer, in an outfit that they are considering. (Marissa Evans)

There is a place for the users to include some details about what they're wearing and what type of event they're attending. Other users can then comment on the outfit and provide style suggestions. (Marissa Evans)

What if the feedback is too harsh -- or worse, inappropriate? That's where the curation team comes in, ready to deal with the security issues that surface whenever people post comments or photographs of themselves online, especially women. (Marissa Evans)

Marissa Evans is the founder and CEO of GO TRY IT ON. (Marissa Evans)

"[Security] is my biggest concern and an issue I've thought a lot about," Evans said. She has developed a tool that lets users blur out their faces, as well as an option to keep their profile private so only approved friends and family can see it. (Marissa Evans)