So James Cameron was just on "The View" Wednesday morning and he was quite frank about the premise and purpose of his film, "Avatar." He plainly explained it was anti-corporate and that his goal was to wrap that "subversive" message in an entertaining vehicle that America, or the world, would swallow whole:
(BEGIN VIDEO CLIP)
JAMES CAMERON, DIRECTOR, 'AVATAR': Well, look — here's, here's — I think the film is definitely anti-corporate, you know, and I think that the corporations and the corporate lobbies are doing a huge damage to the country and the environment.
This is meant to wake folks up.
Sure, sure, clearly. To me it's a very personal film in the sense that when I was a kid, you know, in high school it was the start of the environmental movement and I made a film in high school about pollution. So, you know, in the years since, trying to get documentaries funded about the environment — you can't raise any money to do that. Nobody wants to buy that stuff. So I thought if I make a big, spectacular action science fiction film, I can embed these themes in a movie that people are going to see for other reasons.
It is. It's absolutely subversive.
(END VIDEO CLIP)
I admire the guy for admitting that. But I just don't see the subversion he's talking about. I can't remember the last time I saw a "pro-corporate" movie, which to me would be truly subversive. I mean, can you imagine a director making a film about a heroic drug company that works tirelessly to come up with medications that saves millions of lives? That's happened in real life — more than a couple of times — still, no movie.
However, Hollywood craps out a pro-environmental, anti-big business flick faster than I can say, "Pass the Charmin." And I can say that pretty fast.
Anyway, I saw "Avatar" and, being from Fox News, naturally I rooted against the Navi. Not because they were holistic Earthers. I just hated all the jewelry. It reminded me of a spa I went to in Santa Fe.
Still, it was a great flick, as long as you separate fact from fantasy. In Cameron's fantasy, Marines become mercenaries and arrive to destroy a peaceful place. In our reality, around the same time that flick was making millions, Marines were actually arriving in Haiti, saving lives during one of the worst tragedies ever.
In the world of make believe, we are evil. In the real world, we aren't so bad.
I don't expect the dolts who watch "The View" to get that. But I'm sure the rest of us do.
And if you disagree with me, you're probably a Navi-hating homophobe who kills blue people for fun.