Victoria Beckham to Model Armani Underwear in New Advertisements

Underwear ads apparently run in the family.

Fashion icon Victoria Beckham is the spokeswoman for the new Armani fashion house lingerie line — following in the footsteps of husband David Beckham, who also appeared in the fashion house's underwear campaign.

The company said Friday that Beckham will debut in the spring-summer 2009 advertising campaign of Emporio Armani women's underwear.

Giorgio Armani called the former "Posh Spice" of the Spice Girls a "style icon, a dynamic lady whose influence and recognition will add great excitement" to the ad campaign.

David Beckham has just agreed to move to Milan, Italy's fashion capital, on a three-month loan to AC Milan starting in January.