Digital video recording company TiVo Inc. said Monday it is teaming up with Domino's Pizza Inc. to allow subscribers to order pizza for delivery or pick-up from their TV sets.

"This is the first time in history that the 'on-demand' generation will be able to fully experience couch commerce by ordering pizza directly through their television set," said Rob Weisberg, vice president of precision and print marketing at Ann Arbor, Mich.-based Domino's.

Weisberg said TV watchers will see an ad for Domino's and will be able to click "I want it" from their TV remote. In about 30 minutes, the pizza will be at the door, he said.

TiVo subscribers will be able to enter their delivery address and select crust type and sauces through the TV, TiVo said.

The company said subscribers can also set up a user-name and pasword on Dominos.com to log in with an account number each time an order is placed. Viewers then pay in cash when the pizza is delivered.

The service begins this week. It is free to all TiVo subscribers, the company said.

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