This is a partial transcript from "Your World with Neil Cavuto," November 8, 2004, that was edited for clarity.

BRENDA BUTTNER, GUEST HOST: With us now, the one and only Sir Richard Branson (search). And I will say, it's one day I'm glad Neil's not here, I'll tell you that much.

All right. So you're a knight, you're a wildly wealthy businessman. You love to do these extreme adventures. A lot of people, though, say you're kind of copying Donald Trump (search). I don't see that in you.

SIR RICHARD BRANSON, VIRGIN CHAIRMAN AND CEO: I think you have to watch the episode Tuesday night to see whether there are any similarities at all. And I think that people will find that the two things are completely and utterly different.

And I hope that once people start watching it about 8 p.m. Tuesday night in most places in America -- some places at 7 p.m. -- that they won't be able to get off the seat and they be able to get to that kitchen to get their drinks. Get your drinks before.

BUTTNER: Very good marketing, I must say. You and The Donald are pretty different, though, aren't you, in lots of ways?

BRANSON: I think we have a very different approach to the way we run our businesses. I mean, I think Donald is very much the suited man, who, you know, has his boardrooms and I think a sort of fairly '80s approach to business.

I'd like to think that we have a 21st Century approach to business. I'm out and about. Never sit behind a desk.

BUTTNER: Well, talk about out and about. You're climbing between two hot air balloons and you're forcing all the contestants to do this, too. And they're bungee jumping and all sorts of things. How is this going to help them be president?

BRANSON: Well, I like to challenge people. I like to have people who are willing to challenge themselves. I like to see what people are capable of.

And I think if somebody, for instance, who has a fear of flying can overcome that fear and maybe climb a 150-foot rope ladder at 10,000 feet to join me on top, I take my hat off to them. And they'll score some brownie points.

Look, you learn an awful lot about people if you can spend eight weeks traveling to eight different countries, going through extreme tests, not just the adventure tests, but the business tests that I've set in this world.

BUTTNER: What are you afraid of?

BRANSON: In the show you'll find that I thought I could do anything. I thought I wasn't afraid of anything. There was one moment in the show where my legs turned to jelly and I wasn't sure whether I was going to perform.

And it's quite embarrassing in front of 16 young contenders and 120 film cameras.


BRANSON: But I'll let you watch that when it comes to it.

BUTTNER: Are they really going to take over? How can you give up, you know, running your empire?

BRANSON: I'm not exactly giving it up.


BRANSON: I notice your introduction went slightly far. I'm still going to be chairman of Virgin Worldwide.


BRANSON: I'm going to give somebody a fantastic opportunity. They don't know through the show that that's what they get. They will become president.

BUTTNER: They get a million dollars a year. That's a nice salary.

BRANSON: And they get a million dollars up front, actually. And they'll get out and about and about or go to the meetings. They'll, you know, have experience on train companies, on plane companies, on music companies. They'll travel the world. They'll teach us a lot, and hopefully we'll teach them something. And I suspect at the end of it they'll go off and run their own company if they're sensible.

BUTTNER: All right. Well, thank you so much. We will look forward to watching it. Appreciate it.

BRANSON: All right.

BUTTNER: I can bungee jump, too.

BRANSON: I know. Well, you sound like you can do anything.

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