NEW YORK – The U.S. daily consumption of coffee rose to 53 percent of the population in a 2005 survey, compared with 49 percent in a 2004 survey, the National Coffee Association of USA (search) said Tuesday.
The annual survey, based on nationwide random-telephone interviews of nearly 3,000 people, found daily coffee drinking among those 18 to 24 years of age reached a record high 26 percent of the respondents, up 4 percentage points from 2004.
Other age groups showed growth but not of the same magnitude, NCA said.
"More Americans are enjoying more coffee than ever before, turning new attitudes into daily behaviors," Robert Nelson, president and CEO of NCA, said in a statement.
"Savoring a wider variety of coffees to fill new roles throughout the day, consumers now seem to be doing so every day," he added.
Since 1950, NCA has been tracking coffee-drinking habits and trends in the United States and publishes the results in its National Coffee Drinking Trends report.
Daily consumption of traditional coffee rebounded to 50 percent in 2005, following a six-year downward trend. Meanwhile, consumption of gourmet coffee stalled, standing at 15 percent of the respondents. That compared with the previous year's record of 16 percent.
The survey found that six out of 10 Americans were aware of single-cup brewing (search) technologies, although only 2 percent of the respondents said they had owned a single-cup brewer.
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