"Sheryl Crow is one of the most popular entertainment artists today and we are excited about the opportunity to have her with us on Thanksgiving Day to kick off one of the most important fund-raising drives in America — the Red Kettle campaign," Cowboys owner Jerry Jones said Tuesday.
The Red Kettle campaign, started in San Francisco in 1891, has traditionally been The Salvation Army's (search) most prominent fund-raiser. In 2004, the campaign raised over $100 million in communities nationwide, with the nickels, dimes, quarters and dollars all remaining in the towns where the money was deposited into the kettles.
Past halftime performers at Cowboys games have included Toby Keith, LeAnn Rimes, Destiny's Child, Jessica Simpson, Billy Gilman, Clint Black and Reba McEntire.
"I look forward to continuing the wonderful tradition established between The Salvation Army and the Dallas Cowboys. Both organizations help the needy in countless ways, and together, we can raise funds to offer hope to our neighbors in need during the Christmas season and year-round," said Crow.