Q Scores: Tom Cruise's Popularity Has Dropped

LOS ANGELES – This hasn't been a few good days for Tom Cruise.

First, Paramount Pictures announced its 14-year relationship with Cruise's production company is history.

Then, there are the Q scores. Those are a way of rating celebrity popularity.

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An executive with Marketing Evaluations Incorporated, the company that calculates the scores, says Cruise's positive perception has fallen about 40 percent in the last year. And his negative perception has jumped nearly 100 percent.

But in the opinion of at least one producer, Peter Guber, Q scores or not, Tom Cruise will remain a big star, at least in the "near term."

Guber worked with Cruise on "Rain Man" and "A Few Good Men."