LAS VEGAS – The annual Miss America pageant will return to the Las Vegas Strip for its 2007 contest, organizers said Thursday.
The 85-year-old beauty contest jilted its hometown of Atlantic City, New Jersey, for Las Vegas last year in search of a younger audience, a fresh look and lower production costs.
"I can't tell you how happy everyone is to be returning to Las Vegas," Art McMaster, chief executive of the Atlantic City-based Miss America Organization, told The Associated Press.
"We got a tremendous amount of media coverage in Las Vegas and that is why we went there in the first place," he said.
McMaster said the pageant would stick with the back-to-basics makeover that producers delivered in 2006, scuttling a plan announced in April to incorporate elements of reality television into the pageant.
"For at least another year we're going to keep with tradition," McMaster said.