Ivanka Trump Unveils New Book

This is a rush transcript from "Hannity," October 14, 2009. This copy may not be in its final form and may be updated.

SEAN HANNITY, HOST: Now, books that tell you to succeed are everywhere these days, but I have a feeling that the author of this one knows what she's talking about.

Ivanka Trump is the daughter of real-estate mogul Donald Trump, and she is the author of the brand-new book, "The Trump Card: Playing to Win in Work and Life," and the book chronicles her childhood in the Trump household and passes on the lessons that she has learned as a young and successful professional working for her, at times, demanding, I'm sure, father. Ivanka Trump is with us.

How are you? Very nice to meet you.

IVANKA TRUMP, AUTHOR, "THE TRUMP CARD": I'm very well. Nice to see you.

HANNITY: I'm friends with your dad. I love your dad.

TRUMP: He's your hugest fan.

HANNITY: Well, thank you.

TRUMP: He's watching this right now. Hi, Dad.

HANNITY: All right. We can say that.

First of all, but I agreed with Oprah Winfrey. Now, we've never met before tonight, but I've watched you from a distance. And we see all these young girls that have gotten into trouble, but here you're young. You're successful. You handle yourself well, and it has — and you give all the credit to your mom and dad. Tell us what the difference was.

TRUMP: I do. You know, I grew up in a very fortunate situation, extremely privileged and with great access to many luxuries.

With that said, I think my parents made a very conscientious decision, what to withhold from us and what to give with us. So everything that they were very generous with tended to have residual value: education. They would never deprive us of the ability to go to the best school we could get into. Travel. I traveled the world with my mother starting at a very young age. Things that had real and tangible benefits, as opposed to clothing and cars and sort of these ancillary things.

So I think, you know, what my parents really thought was an important principle for us to learn is just not to feel entitled until we've worked our way to have those great things.

HANNITY: And I've got to tell you, I was reading a book, and I stayed up until about 2:30 in the morning. I had a copy. I couldn't put the book down. I was just fascinated by it, because I'm trying to raise my kids that way. And I just thought your dad had done such a good job that it was impressive, especially in this day and age when there's so much influence out there.

What do you think of — and you talk a lot about the privileges you describe, you've had. But you also say in business, as in life, nothing is ever handed to you.

TRUMP: No.

HANNITY: You still had to work hard. You still have to work hard every day.

TRUMP: And especially within the concept of the family that really fundamentally believes that America is the meritocracy and that nothing can be given to you. And now that may sound sort of ironic from the lips of Ivanka Trump. I think with that said, you know, there's — I have a certain platform that hasn't been afforded to everyone. Certainly from inception.

But I know a lot of people who are children of privilege, and they've chosen to do nothing. So, you know, while that gives me a place to jump off from, if I weren't to take the lead, and if I weren't to work extremely hard, it really wouldn't lead to anywhere. I would continue to be in perpetuity just the daughter of two famous parents.

HANNITY: Well, that's — but it's also the way you handle yourself, how aggressively, you know, you've gone about your career. I love the story in the book with your mother. And you were on a trip, I think it was to France, if my memory serves me right...

TRUMP: Very good.

HANNITY: And so your mother was sitting in first class, and she gives you your tickets to coach. And she says, "Well, you're a model now. If you want to upgrade to first class, you're welcome to do it. You can spend your own money. I'd love the company."

TRUMP: She — this is — this is a classic Ivana Trump right here.

HANNITY: Yes.

TRUMP: She was amazing in that I'm sitting there with my two brothers. We're at the airport terminal. We're getting on the flight. She walks left, and the stewardess guides us right. We're going, "Uh, Mom?" And she's going up to first class. We're being sent back to coach.

And she tells us that we could upgrade if we like to — if we'd like to have the comfort afforded to her in first class. But otherwise, this was going to get us over to the South of France. And we should be very happy to be joining her.

HANNITY: But it was — I thought it was a great lesson. Also, that's how you're like in life, that you've got to really pay your way.

TRUMP: It did. And I found that to be...

HANNITY: I would have screamed if it was my mother and father.

TRUMP: I think I did at the time, and I still say it with a bit of a smile, because I remember being so angry. "Come on, mom. Take me with you."

HANNITY: Funny story in the book that you tell about your dad that I really got a kick out of. You were, I think 15 years ago, and you were just about to get your bellybutton pierced, if I'm correct.

TRUMP: That's right.

HANNITY: For some reason. And at the very moment you're about to go in, there's your dad on the phone.

TRUMP: He was omnipresent. And it was a little scary, I have to say. But I think, you know, when people ask what it takes to be a good parent, I think just always being there and being accessible. And for somebody who works as hard as he does, he was so unbelievably accessible. I'd call him, whatever meeting he was in. He would put me on speaker phone, tell the room's occupants that I was his beautiful, wonderful, accomplished, you know, 8-year-old daughter...

HANNITY: Yes.

TRUMP: And — and then, you know, pick up the phone and speak to me for 15 minutes.

HANNITY: My daughter comes to my radio studio and demands to be put on the radio show, demands.

TRUMP: See? It's in the blood.

HANNITY: This is how the conversation goes. "How was your day?"

"Good."

"What did you do?"

"Nothing."

"Who did you talk to?"

"Nobody."

And that's — every time, it's the same thing.

TRUMP: That's a phase. This, too, shall pass.

HANNITY: Well, I've got to tell you, I agree with Oprah, and you credit Oprah in the book. I thought she said some wonderful things. I think it's really great to see a young person like yourself that works so hard, so many good values, especially when comparing to so many kids your age and go in the other direction. So it's a real credit to you as well as your parents.

TRUMP: Thank you. I actually — you know, I find it amazing when I watch, you know, young pop stars and actresses. And they're so dismissive of the concept of them being a role model. And they're almost resentful of being put into that category.

And I find it to be a little bit disconcerting, because you know, if you conduct yourself in a certain way, you can hopefully be an inspiration for so many, and the happiest letters I get are from young girls who say that I've inspired them to go into real estate, a field that was outside of something they ever thought they — would challenge or interest them.

HANNITY: You know what? And you also push yourself in the book, and you talk about conquering your fear and, you know, stepping into that boardroom. And your father, you know, putting you basically in a sink or swim position, and you pulled them off.

TRUMP: I think you have to be emotionally honest to be able to write a book with any real substance. And that's a challenge for me in a certain context, because I have always tried to build a divide between professional and personal in terms — in terms of my public persona and the things I am willing to reveal about myself. But this was cathartic in that regard, and you know, I forced myself to reveal a bit more.

HANNITY: You've got a high bar to reach. "The Art of the Deal" was one of the biggest-selling business books ever.

TRUMP: It was the best. I don't think I'll get there. But I'll be happy if I come close.

HANNITY: Ivanka, very nice to meet you. Thank you for coming.

TRUMP: Thank you.

HANNITY: All the best to your dad. Please tell him "hi" from me.

TRUMP: I definitely will.

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