Ivanka Plays Her 'Trump Card'

This is a rush transcript from "On the Record," October 16, 2009. This copy may not be in its final form and may be updated.

GRETA VAN SUSTEREN, FOX NEWS HOST: Now you are going to Trump Towers, high above Manhattan, where Ivanka Trump went "On the Record" about life working for her father, "The Donald," her upcoming wedding, and her brand new book, "The Trump Card -- Playing to win in work and life."

(BEGIN VIDEOTAPE)

VAN SUSTEREN: Ivanka, nice to see you.

IVANKA TRUMP, AUTHOR, "THE TRUMP CARD": Nice to see you.

VAN SUSTEREN: Great view of central park.

TRUMP: We're known for real estate, Trump Tower. It better be a good view. I think you'd be very disappointed in me if I gave you none.

VAN SUSTEREN: Indeed, I would.

So this is fun, first book, "Trump Card"?

TRUMP: Yes it is. The idea behind it was to create a peer-to-peer book. I'm way too young to be writing as a wise and aged authority.

So I really wanted to write something for a younger audience, somebody who's in the first stages of their career, and just discuss some of the things that I did that I think were helpful for setting up a good foundation to grow.

And I try to treat my reader almost like I would a younger sister or younger brother that I'm just a few years before. And I think there is a market for that because all the other advice books seem to be, you know, from a 60-year-old man reflecting on a long career, as opposed to somebody who still remembers the palpable anxiety of the interview process.

VAN SUSTEREN: So what do you do? What is your job

TRUMP: I'm vice president of Development and Acquisitions here at the Trump organization.

VAN SUSTEREN: What does that mean?

TRUMP: If you know my father, you'll laugh at the statement that titles don't mean a lot around here. It's him and then everyone else. So I'm his good servant and employee.

But I'm involved in all aspects of our real estate development, so from deal generation through analysis through construction, sales and marketing, really all elements.

And I think that's what's so fun about being in real estate development. It's not just construction, it's not just finance, it's not just sales marketing. It's the combination of them over a three-year project that makes it so fascinating.

VAN SUSTEREN: So you're 22 years old and you just graduated from college, let's say out in the Midwest someplace, and you don't have any money in your pockets and you don't know what you're going to do. What would you learn from this book in terms of your career?

TRUMP: I think the number one thing if you're going to have a successful career based on all the successful people I know, you have to live for it. You have to love it.

And people say business isn't personal. It should be personal, otherwise, you know, you have to give your all to everything you're doing. And I think there's so many people who aren't able to identify their passion.

And your 20's are really the time to be experimental and take jobs that give you the greatest experience even if it's not the greatest payday.

VAN SUSTEREN: Tell me about your company.

TRUMP: That is an independent venture.

VAN SUSTEREN: It's not part of your father, not part of the Trump company, it's just you?

TRUMP: It's separate from what I do. It's something I love. It's great. It's developed organically. I never really wanted to go into jewelry. I just wanted to wear jewelry.

VAN SUSTEREN: So you design and you do the business?

TRUMP: I do. But I run the company more, so I have a head designer who I work with who gets my aesthetic, and several times a year we will go around and shop the market. And I give her all sorts of ideas. So it's very collaborative.

VAN SUSTEREN: Besides anybody with the last name Trump, who do you admire in business besides?

TRUMP: I think, gosh, there are a lot of people I admire in business. I admire your boss, Rupert Murdoch. I think he is phenomenal and I'm a huge fan of him both personally and professionally.

I admire Warren Buffett. I think he is the gold standard of American finance.

And then there are people that I admire. I tend to look at deals particularly, you know. Everyone has -- most people have a little bit of a peppered deal-making history. So there's specific transactions and how people played a role in those that I find interesting.

VAN SUSTEREN: What newspapers do you read in the morning? What order?

TRUMP: I read "The New York Post" first, the "Wall Street Journal" second, I read "The New York Times" third, and that's pretty much it, unless it's Wednesdays, in which I read the "New York Observer" first.

VAN SUSTEREN: I should ask you that now that you've brought it up. You're getting married.

TRUMP: I am. I'm getting married to the publisher of the "New York Observer." It really is the greatest, the salmon-colored paper.

VAN SUSTEREN: Do we get any other details about the wedding?

TRUMP: You know, I think the one thing I would say that's been such an unbelievably pleasant surprise to me is just how easy it is.

I was actually petrified of this thing. I'm like, how am I going to plan a wedding? We want to get married in the fall, in three months -- a breeze.

Now, keep in mind, I have a party planner, so that helps. But people become so stressed out about it. And as long as you're decisive, you make decisions in a timely fashion, and you know what you're looking for, it's quite easy.

So I'm just pumped about it. I really have no anxiety.

I have a book coming out two weeks before the wedding. I have "Apprentice" coming out, and we start filming the week of the wedding. So, obviously, no honeymoon for some time. And we're working on closing a number of transactions. So I think I'm too busy to be stressed about the wedding.

VAN SUSTEREN: Thanks very much. The book is "The Trump Card." And you talk about getting jobs and it's an inspiration, goes across every economic strata and every background. So it's good for everybody.

TRUMP: Thank you.

VAN SUSTEREN: Thank you.

(END VIDEOTAPE)

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