End of Bait-and-Switch Business Model?
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In the middle of that show out in Pebble Beach with Clint Eastwood, then all the fuss over Anna Nicole Smith's sudden death, one story almost got lost: Eastman Kodak announcing cheap printer cartridges.
I know, I know — hardly sexy stuff. But perhaps last week, business-wise — and second to FOX announcing a business channel — this was the biggest story by far. Because it touches us all and because up to now it has burned us all.
I think it's the biggest sham going: This ridiculous bait-and-switch, razor-and-blade pricing model where the razor is cheap, but the replacement blades are not.
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And it's not only the printer guys or razor guys doing it.
Cell phones have become little more than commodities. It's the calling and e-mail plans where these guys suck you in.
It's become standard business practice. That is, until now.
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I know it got very little press. But in what could be a seismic development for the world, Eastman Kodak just announced the emperor has no clothes. Or the clothes he does have... well, they've just been marked down — way down.
Kodak is introducing a line of printers that feature ink cartridges up to two thirds off the price of rival cartridges — more than 60 percent off!
And get this, even with the price cut, Kodak expects to make big bucks — which tells you something about how overpriced these things were and are.
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Now rivals must take note. The ink dye has been cast.
Mark. Print. Cut.
Watch Neil Cavuto weekdays at 4 p.m. ET on "Your World with Cavuto" and send your comments to cavuto@foxnews.com