Duracell to Start Shipping Upgraded Digital-Camera Batteries

Duracell said Wednesday that it will begin shipping a new line of high-capacity, rechargeable AA and AAA nickel-metal hydride batteries by the end of this month.

The new batteries are designed with digital cameras in mind, as well as other electronic devices.

The new NiMH batteries will include 2,650 mAh AA cells and 1,000 mAH cells, which will appear on market, drugstore, and supermarket shelves. A 4-pack of Duracell 2650 mAh AA NiMH batteries will carry a suggested retail price range of $9.99 to $12.99.

The Duracell 15-minute charger, which comes with four 2400 mAh AA NiMH batteries, will carry a suggested retail price of between $27.99 to $39.99, according to the company.

"With digital camera use skyrocketing, high-performing, rechargeable power options are in high demand," said Dan McCarthy, director of global marketing for Duracell Specialty Products, in a statement. "Our latest introductions underscore our dedication to the rechargeable category and reinforce our commitment to providing dependable power for every type of digital camera user, whether an avid snap-shooter or an occasional user."

Duracell also said it has introduced an educational digital imaging guide to help digital camera owners find the best battery power solution based on their typical photography habits.

A recent survey, conducted by Opinion Research Corporation on behalf of Duracell, found that one-third of digital camera owners need help determining which battery to choose for their digital cameras.

Duracell's new digital imaging guide will appear on product packaging and at select retail outlets, the company said.

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