SAN FRANCISCO – Boy Scouts of America is making its debut 'en espanol,' with an advertising campaign and a soon-to-come Spanish-language Scout Handbook.
Scout leaders hope the Spanish-language outreach will draw Latinos to the ranks of the nearly century-old organization.
The campaign includes television, radio and online spots that speak to the nation's largest minority. Leaders say their goal is to keep the scouting movement relevant as the country's cultural and ethnic landscape shifts.
Latinos make up one in five children in the United States, according to the U.S. Census, but they are only 3 percent of Scouts. Bob Mazzuca, Chief Scout Executive, says the organization hopes to double Hispanic membership by its centennial in 2010.