Pro Bowl brings best TV ratings in 14 years

NEW YORK (Reuters) - The National Football League's Pro Bowl attracted its largest TV audience in 14 years despite being played without participants from the Super Bowl teams for the second straight season.

The National Football Conference's 55-41 victory in Hawaii on Sunday over All-Stars from the American Football Conference was watched by an average of 13.4 million viewers, the NFL said on Monday.

Pro Bowl representatives from the Pittsburgh Steelers and Green Bay Packers were replaced since the game was being held one week before the teams meet in the Super Bowl.

The Pro Bowl followed a banner year of TV for the NFL as the 2010 regular season had a total of 207.7 million unique viewers, the most ever.

NFL games were watched by an average of 17.9 million viewers, an increase of 1.3 million viewers per game from the previous year.

For the first time, an NFL game was the most-watched show among all U.S. programs in each of the season's 17 weeks.

(Reporting by Larry Fine, Editing by Frank Pingue)