NEW YORK (Reuters) - NFL fans never know what to expect from Chad Ochocinco but even they were probably surprised when dialing a number from a charity cereal box featuring the attention-seeking Cincinnati Bengals wide receiver and getting a phone-sex line.

A typo on the cereal box sent callers to a seductive-sounding woman instead of Feed The Children, a charity that benefits from Ochocinco's limited edition toasted oats cereal, the Cincinnati Enquirer reported on its website (www.news.cincinnati.com).

"You must be 18 or older to get into this party, baby," the woman said before asking for a credit card number.

Callers should have dialed an 888 number instead of an 800 number, the newspaper said.

"I really do apologize," Ochocinco told the Enquirer on Thursday. "Some people got a laugh out of it, others are upset."

A spokesman for Feed The Children said the charity appeared to be at fault.

Ochocinco's agent stressed the flamboyant receiver was in no way involved in the mistake.

A Cincinnati grocery chain began pulling the cereal boxes from its shelves on Thursday.

The cereal, which sells for $5 a box, can be found on the website www.plbsports.com.

"All boxes will be shipped with a corrected 800# on them," a statement on the website said in capital letters.

(Reporting by Gene Cherry in Salvo, North Carolina; Editing by Steve Ginsburg)