For the first day of practice, the New England Patriots were greeted with a plane carrying a banner that read "Cheaters look up." Bill Belichick brushed off the gag by saying "What plane?" but it happened, and people took notice.
On day two, a new airplane circled Patriots camp with a new kind of banner. This time, it read "New England Aerial Ads Supports Tom Brady Go Pats." A much better sight for the Patriots to look at.
I'd bet Belichick saw that one. Still, he likely wouldn't admit it because he's "just trying to coach a football team."