Toronto, ON (SportsNetwork.com) - The Toronto Blue Jays have named Brook Jacoby as the team's new hitting coach.

Jacoby, an 11-year major league player, spent last season as a minor league assistant hitting coordinator in the Texas Rangers' organization after a seven-year run as the hitting coach for the Cincinnati Reds.

The 54-year-old Philadelphia native was a career .270 hitter in 1,311 big league games for Atlanta, Cleveland and Oakland from 1981-92. He spent all but 71 games of his career with the Indians and was an All-Star with the Tribe in 1986 and 1990.