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Birmingham, AL (SportsNetwork.com) - The "Hatch Attack" is back in the Southern Conference.

Samford has called a news conference for Friday morning to introduce Chris Hatcher as its new football coach.

Hatcher, who had a 27-30 record over the past five seasons leading Murray State, replaces Pat Sullivan, who stepped down after eight seasons as head coach and moved into another role within the university last week.

Only 41, Hatcher has been a collegiate head coach for 15 seasons already. He is known for his high-powered "Hatch Attack" offenses.

He coached in the Southern Conference previously at Georgia Southern, where he went 18-15 in three seasons from 2007-09.

He also went 76-12 in seven seasons (2000-06) at Valdosta State, winning the NCAA Division II national championship in 2004.

"Coach Hatcher possesses the characteristics necessary for success as the leader of our football program," Samford president Dr. Andrew Westmoreland said. "Underlying his strengths as a great motivator and tactician, he is a person of unshakable character. Fundamentally, he sees himself as a teacher. He is an ideal fit for Samford."