Procter & Gamble's Olympics marketing campaign is going full force with opening ceremonies in London just two weeks away. Here's a look at the Olympic-themed taglines on some of the company's different brand campaigns.
P&G's overall theme: "Proud sponsor of moms"
Bounty: "Let the spills begin"
Crest/Oral B toothcare: "Life opens up with a winning smile"
Cover Girl makeup: "I am strong, I am beautiful. I am Cover Girl."
Duracell batteries: "Rely on copper to go for the gold"
Gilette razors: "A great start"
Head and Shoulders: "Wash out flakes. Wash in confidence."
Tide/Ariel laundry detergent: "Proud keeper of your country's colors"
Pampers diapers: "Celebrating babies' unique spirit of play"
Pantene shampoo: "Keep shining"