Ritch K. Eich is the former Chief of Public Affairs for Blue Shield of California and is a Captain, U.S. Naval Reserve (Ret.). He is the author of three books: “Truth, Trust + Tenacity: How Ordinary People Become Extraordinary Leaders” (2015); “Leadership Requires Extra Innings: Lessons on Leading from a Life in the Trenches” (2013); “Real Leaders Don’t Boss: Inspire, Motivate and Earn Respect from Employees and Watch Your Organization Soar” (2012).