Roger L. Beahm

Roger L. Beahm is professor of marketing and WestRock executive director of the Center for Retail Innovation at Wake Forest University School of Business in Winston-Salem, N.C.

Hello, Christmas! First day of November officially kicks off holiday shopping madness

OPINION November 1, 2018

Hello, Christmas! First day of November officially kicks off holiday shopping madness

Many years ago, Black Friday – the day after Thanksgiving – was considered the official start of the holiday shopping season. Now, the first day of November is the true start of the holiday shopping season.

Black Friday - 5 reasons we're heading for a record holiday shopping season

Thanksgiving November 24, 2017

Black Friday - 5 reasons we're heading for a record holiday shopping season

Although leading retail forecasters can’t settle on an exact dollar amount, the consensus is already set: we’re going for a record holiday shopping season.

Last minute Christmas shopping: Five things to avoid

Consumerism July 31, 2015

Last minute Christmas shopping: Five things to avoid

For those of you who are forced into the mall this weekend: I’m sorry. Here are five things to avoid as we enter the final shopping days before Christmas.

Why Super Bowl is a distinctly American cultural event

Opinion May 7, 2015

Why Super Bowl is a distinctly American cultural event

Whether you are a fan of the Denver Broncos or Seattle Seahawks, it doesn’t matter because the game itself has proven to be merely the backdrop for a cultural event that is distinctly American.