Every year on Easter Sunday, towns across Latin America pick a "Judas Iscariote" to burn at the stake, someone who they all agree to dislike.
In the Mexican city of León, the character picked to set ablaze this year is no other than Donald Trump.
Offended by the Republican front-runner’s derisive comments about some of their countrymen crossing illegally to the U.S., the city has created a live-size cardboard puppet of the boisterous businessman that it plans to burn in effigy on Easter Sunday as part of La Llamarada festival.
The tradition to set afire a puppet of Judas, the apostle who betrayed Jesus and delivered him to the Romans, was developed in Europe but spread throughout the Americas.
In Mexico, the effigy is commonly depicted as either the devil or a corrupt official, although an 1849 law stipulated that it was forbidden to relate a Judas effigy to any identifiable person. In other words, it is not allowed to put a name on it or dressing it in a certain way to be identified with a particular person.
The law, however, seems to have been loosened as the Trump effigy will feature the Republican candidate’s famous coif.
Easter is not the only time that Mexicans burn people in effigy, and thanks to his anti-immigrant rhetoric Trump has become a popular target to set ablaze this year.
In the resort area of Cozumel, residents burnt up another effigy of the Republican front-runner for Año Viejo, a tradition meant to symbolize the outgoing year.
Cozumel residents have a close relationship with Trump, as the real estate magnate tried to purchase part of the island in a deal that ultimately fell through amid local opposition and the island became declared a natural protected area.
In February, during a festival in Chapala, a Lucha Libre wrestler hoisted an effigy of Trump into a coffin – actually a beer cooler – and set it ablaze.
Along with burning him in effigy, Mexicans have also recently taken to beating Trump senselessly to knock candy and of treats out of his crumpled body.
Artesan Dalton Avalos Ramirez of Reynosa created earlier this year a Trump piñata that has become a popular seller at his store.
"It’s something metaphoric, people bashing him for the comments he made,” he told Fox News Latino over the phone. “We thought [Trump's comments] were very wrong because we are a working country, we go to the United States to work, but unfortunately we face a lot of racism.”