Filthy rich fashionistas are pumped for Gucci’s latest kicks.
Taking its name from a basketball term, the Italian house’s “Screener” sneakers — inspired by a vintage sports style from the ’70s — are a purposely dirty style that were “treated for a vintage, distressed effect.”
Beat-up Gucci still doesn’t come at a bargain, though.
The best part of all? Gucci provides pretty specific cleaning instructions for the real soot you’re bound to get on your high-priced pair: “Clean when the shoe is dry, using only neutral or same-color products to avoid staining.”
It’s clear, however, that everyday Twitizens aren’t buying it.
“Gucci is selling dirty sneakers with scuff marks for nearly $900... excuse me while I go look up STUPID RICH in the dictionary,” says one critic.
“Gucci is selling dirty sneakers for $1,100. Fun hack: For $700 you can buy a pair of regular Gucci sneakers and get them dirrty yourself,” writes a second.
”Gucci you’re classier then that,” proclaims another.
This isn’t the first time scuffed-up sneaks are under fire. Italian streetwear label Golden Goose faced backlash last year after introducing an intentionally worn-out low-top with a duct tape patch.
Haters said they were an insensitive glamorization of poverty.