The New What?

This gives a whole new meaning to the term 'roid rage.'

Young Manhattanites hoping to obtain the perfect physiques have resorted to slathering Preparation H on their bodiesbefore hitting the clubs. The over-the-counter medication used to shrink the swelling caused by hemorrhoids will also decrease the swelling in other tissue.

Although harmless in most cases, Preparation H may cause an allergic reaction in some, resulting in rashes. Worst case scenario? Overuse may raise blood pressure making it risky for people who are already battling hypertension.

Have we hit a new "low" in shallow?