Hereditary hair loss is a medical condition that affects about 50 million American men. Now there is a new treatment giving men styling options – and more confidence.

Scalp Micro-Pigmentation, or SMP simulates the natural look of cropped hair. Graig Lauricella, manager of the HIS Hair Clinic in New York City, told FoxNews.com that the procedure replicates real shaven hair follicles on the scalp.

"It is very similar to a tattoo; it is however, much different,” he said. “The ink that we use is different. We use a natural-based pigment. The equipment that we're using is different: We're using much smaller needles, we're only going two layers into the skin, as opposed to a traditional tattoo that goes five layers deep."

During a SMP procedure, blends of pigments are deposited into the dermal layer of the skin using a combination of angles, depths and shades to create a natural look.

Juan Calcano, a 32-year-old photographer in New York City, started losing his hair when he was just 25 years old.

"In my line of job, people usually used to go, refer to me, 'Oh, I'm looking for the bald guy.’ So you know I never really thought about it until then. So I said…let me see what's out there," he said.

Calcano looked into hair transplants and hair prosthesis, but after hearing about HIS Hair Clinic from a colleague, decided it was the right fit. After a consultation, he underwent three SMP sessions lasting four hours each. Now, he says even his family can't even tell it’s not his actual hair.

"I am so happy, I'm glad that I took the step. I feel different. I think that is the main part, that you cannot put a price on the way you feel," Calcano said.

SMP costs between $1,000 to $5,000 and the results are permanent.

For more information visit HISHairClinic.com