THE CHANGE: The makers of high fructose corn syrup are asking federal regulators to approve "corn sugar" as an alternate name. That would mean the name could go on food labels.

THE REASON: High fructose corn syrup consumption is at a 20 year low. President Audrae Erickson says the name is misunderstood and the new name would describe the sweetener in simple terms.

THE PRECEDENT: Renaming products has succeeded before. For example, low eurcic acid rapeseed oil became more popular after becoming "canola oil" in 1988. Prunes sweetened their name to 'dried plums' in 2000.