High on a hilltop overlooking the Ben & Jerry’s plant in Waterbury, Vt., is a small plot of land surrounded by a picket fence. Inside, tree limbs cast ominous shadows over a collection of nearly 30 gravestones, each bearing a solemn epitaph. This admittedly spooky place is none other than the Flavor Graveyard, the final resting place for notable flavors that have been cast aside.
These flavors found their way into the graveyard for reasons as varied as the flavors themselves. Some were longtime favorites whose popularity declined over the years (Devil’s Food Chocolate); others popped up to take advantage of a fad or trend that quickly faded (Makin’ Whoopie Pie). Still others were released with high hopes but just didn’t sell (Peanut Butter and Jelly). Some were made only available in scoop shops (White Russian). And while once in a blue moon a flavor is taken out of retirement, the vast majority of these flavors will never see the light of day again.
Ben & Jerry’s is constantly innovating and releasing new varieties, but if no flavors were ever retired then there would quickly be a back-up, and way too many options to choose from when the ice cream craving strikes. More than 200 flavors have been retired to far, and more are added to the pack every year. But only the truly memorable ones make it to the Flavor Graveyard.
Read on to pay your respects to those flavors that are no longer with us.
1. The Flavor Graveyard
High on a hill, the graveyard looms...
2. Devil’s Food Chocolate, 1996-2001
"The Devil took the blame
For all the rich indulgence.
Now watch him fan the flame,
melting puddles of wicked succulence."
3. Urban Jumble, 2000-2001; Makin’ Whoopie Pie, 2002-2003
"The chaos & cacophony of busy city life
lies peaceful under a maple tree, the flavor lost its strife."
"Though we sure loved
Makin’ Whoopie Pie
And you loved eatin’ the stuff,
After a while we all had to admit
It just wasn’t Whoopie enough."
4. Bovinity Divinity, 1996- 2001
"Where do all the cows go when heaven gives the word?
This flavor kicked the bucket when angels took the herd."
5. Holy Cannoli, 1997-1998; Dastardly Mash, 1979-1991
"Now in front of the pearly gates,
Holy cannoli sits and waits.
What brought its ruin no one knows,
Must have been the pistachios."
"Here the brazen DASTARDLY lies.
Some say that raisin,
Caused its demise."
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