Victoria's Secret model Alessandra Ambrósio now the face of Diddy's vodka line
{{#rendered}} {{/rendered}}Victoria's Secret model Alessandra Ambrósio is now promoting Ciroc vodka. (Reuters)
Rapper-turned-spirits entrepneur Sean Combs-- aka Diddy-- has just unveiled the newest face of his Ciroc vodka line: supermodel Alessandra Ambrósio.
According to The Spirits Business, Ambrósio will be promoting Cîroc’s “On Arrival” campaign, which celebrates the “biggest” moments in life.
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{{#rendered}} {{/rendered}}The Victoria's Secret Angel, who has modeled for some of the biggest names in fashion including Calvin Klein, Fendi, Dolce & Gabbana, and Ralph Lauren, will be showcased in Ciroc ads shot b the legendary photographer Mario Testino. Three new images will be released throughout 2017 along with behind-the-scenes content.
CÎROC Vodka partners with Alessandra Ambrosio https://t.co/qrOVIgNu3b @Ciroc @AngelAlessandra @mariotestino pic.twitter.com/FWomJJTraE
— FashionBeautyInsight (@FashionInsight) February 13, 2017
The first ad showcases the Brazilian supermodel preparing backstage, getting her hair and make-up set as she gets ready to jetset to an unknown, yet super cool party.
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{{#rendered}} {{/rendered}}It’s not the first time Diddy has teamed up with Testino and a major famous face to market his signature vodka.
In 2016, Ciroc partnered with Testino to offer a limited edition bottle inspired by the fictional male model Derek Zoolander. Ben Stiller reprised his role from the hit comedy films in the alcohol's ad campaign. To celebrate the long-awaited sequel, Ciroc released the Cîroc Derek Zoolander Blue Steel bottle in a modified blue hue inspired by Zoolander’s signature “blue steel” model face.