Starbucks launches premium coffee subscription service
{{#rendered}} {{/rendered}}The coffee chain said Tuesday it will offer subscription delivery of "super-premium, small-lot coffees." (Starbucks)
Starbucks is upping its game as it continues to go after premium coffee drinkers.
The coffee chain said Tuesday it will offer subscription delivery of "super-premium, small-lot coffees." The coffees are available online and the service costs $288 annually for 12 shipments of 8.8-ounce bags of coffee. If you're doing the math, that's $24 a bag.
Compare that to an 8.8-ounce bag of Starbucks' premium Reserve blend that range in price from about $13 to $18..
{{#rendered}} {{/rendered}}Coffees will be delivered within three to five days of being roasted, the company said.
"Starbucks Reserve Roastery subscriptions are — aside from visiting the Roastery and having our partners scoop the coffee right in front of you — the freshest, fastest and most innovative whole bean coffee experience in the marketplace," Starbucks CEO Howard Schultz said in a release.
The service comes after the company launched its Starbucks Reserve Roastery and Tasting Room. Opened in December, the 15,000 square-foot retail space aims to highlight roasting techniques and coffee education. The coffee chain says it has plans for 100 more stories in the coming years.
{{#rendered}} {{/rendered}}Starbucks says the moves will allow for rarer Starbucks coffees, which sell for a limited time, to be more available.