Costco sells Kirkland-brand hard seltzer, joining trendy drink market
The drink comes in a 24-pack for $17.99, according to a recent review
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Costco has thrown its hat into the hard seltzer ring.
The warehouse retail giant has reportedly started selling alcoholic seltzer under its Kirkland brand, joining a popular market that includes the likes of White Claw, Truly and Bud Light Seltzer, according to reports on social media.
Earlier this week, a Reddit user posted a photo of a stack of boxes of the new seltzer. Based on the photo, the seltzers come in a 24-pack with four flavors: mango, grapefruit, black cherry and lime.
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The image also indicates that each can has only 100 calories, 2 grams of carbs and 5 percent ABV (alcohol by volume), which is comparable to other brands of hard seltzer.
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In a Reddit post titled, “Only a matter of time before Kirkland got into the seltzer game,” one commenter said they were being cautious before trying it.
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“Waiting for positive reviews before I pull the trigger in case this is another Kirkland beer situation,” the Reddit user wrote.
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However, another commenter tried to ease their fears.
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“It's delicious and the flavors are the strongest I have had from a hard seltzer,” the other commenter said. “Little to no aftertaste and you cannot beat the price!”
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According to a recent YouTube review of the seltzers, a 24-pack costs $17.99. Meanwhile, a 12-pack of Truly costs about $16 or $17 on Target’s website and a 12-pack of White Claw costs about the same on Target’s website.
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Costco does not currently list the hard seltzers online.