Chipotle celebrates five years of the $3 ‘boo-rrito’ with a twist
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This weekend, creative ghouls and ghosts can score a discounted burrito at Chipotle.
It’s the chain’s 5th annual “Boo-rrito” event where customers in costume can cop a $3 meal with all the fixings. But this year, Chipotle is changing things up a bit to support their latest campaign, which highlights the its stance against using unnecessary additives and preservatives.
Earlier this month, Chipotle released a spot featuring the fictitious “Cheapotle” — an additive-filled rip-off of the Mexican Grill-- that tries to serve a customer a chicken rice bowl with additives like disodium guanylate and disodium inosinate.
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This year, customers who dress up on the 31st will be required to “add something unnecessary” to their getup to really drive the message home. Examples include a “Bearded Fairy,” a mummy wearing roller skates or Marilyn Monroe-alien hybrid—but the possibilities are endless.
The promotion runs tomorrow Oct. 31, from 5 p.m. local time to close. The chain will donate up to $1 million to the Chipotle Cultivate Foundation during the promotion.