10 Celebrity Bra Campaigns

Heidi Klum is the face "Perfect One," Victoria's Secret's latest bra line. (Victoria's Secret)

Dita von Teese sold a limited edition collection for Wonderbra in 2008. (Wonderbra)

Eva Mendes caused quite a stir last year with her racy bra ads for Calvin Klein. (Calvin Klein )

The Pussycat Dolls model for their lingerie line, "Sssh Lingerie," for La Senza. ( )

Former Spice Girl Melanie Brown showed off her hot bod for the Ultimo Lingerie ad campaign. ( Ultimo)

Helena Christiansen followed in the footsteps of Kate Moss and Maggie Gyllenhaal as the face of lingerie powerhouse Agent Provocateur. ( Agent Provocateur)

Socialite Lydia Hearst stripped down for UK's Myla fall/winter 2008 lingerie collection. (Myla )

Rising 'It Girl' Poppy Delevigne took over for Hearst as the face of Myla's Spring 2009 campaign. (Myla )

Victoria Beckham followed in her hubby’s footsteps as the face of Emporio Armani’s skivvies collection. Kinda weird. (Armani )

British socialite Peaches Geldof starred in the Agent Provocateur "Season of the Witch" ad campaign. (Agent Procovateur)