Study finds drivers don't want Facebook, Twitter in their cars
{{#rendered}} {{/rendered}}Drivers may be texting behind the wheel in epidemic numbers, but it turns out they don’t even want social media in their cars, according to a report in the Detroit Free Press.
A new survey from technology consultancy Gartner found that when it comes to in-car technology, consumers are mostly looking for applications related to driving, like maps and weather forecasts.
Social media outlets like Facebook and Twitter rank near the bottom of the list.
{{#rendered}} {{/rendered}}Nevertheless, the report found that 82 percent of car owners will pay something for cloud-connected apps related to safety or entertainment. But the product manager for Microsoft’s Windows automotive embedded applications, Steve Bridgeland tells the paper that there’s not much of a demand for a large “apps marketplace” for cars.
"I think there are scores of apps that can be created, but they are going to be focused on drive-specific" needs, he said.