Car companies jump on the solar eclipse brand-wagon
{{#rendered}} {{/rendered}}2018 Mitsubishi Eclipse Cross (Mitsubishi)
AAA warns that driving during a solar eclipse can be dangerous, but that’ hasn’t stopped car companies from turning the event into a marketing peg. Here are a few ways automakers are hitching their brand-wagon to today’s dark star.
Eclipse under the eclipse
Mitsubishi has brought its upcoming Eclipse Cross SUV to the Eclipse’s landfall in Oregon along with a bunch of ‘influencers’ it flew in from 10 countries to take photos of it and post them to their social media accounts. Hopefully their cameras have flashes.
{{#rendered}} {{/rendered}}Lights out for Nissan
Nissan’s U.S. headquarters in Nashville is smack dab in the middle of the path of totality, so you know it had to get into the act -- even if it had to make a stretch to do it. Nissan is taking the opportunity to introduce blacked-out Midnight Editions of its Titan and Frontier pickups.
XC60 Eclipse Viewer
Volvo’s no-sunroof
{{#rendered}} {{/rendered}}If you had trouble finding a pair of eclipse glasses, buy a Volvo instead. The carmaker from the land of the midnight sun has developed an ISO-certified 12312-2 eclipse filter that fits over the entire sunroof of its XC60 crossover. It shipped a few of the magnetically-attached devices to select dealers in the path of totality, so lucky people can gaze up at the heavens together five at a time. Pulling over is probably a good idea.