Cassey Ho has built an online powerhouse with Blogilates, a fitness platform. The site that started with a single YouTube video for students in her pilates class has grown into a channel with 2 million subscribers, a successful e-commerce business, as well as books and videos. Fitness, like business, depends on building good habits, and Ho credits a great team, staying nimble and being transparent with her brand’s ability to pounce on opportunity and keep followers engaged. Learn more in this short video.

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