Uber chases GrabTaxi in Myanmar, expanding in Southeast Asia

In this Monday, May 8, 2017, photo, a pedestrians passes by a Uber taxi, right, on a road in Yangon, Myanmar. The private ride-hailing service Uber officially launched operations Thursday, May 11, 2017, in Myanmar's main city Yangon, aiming to tap into one of the world's youngest and fastest-growing online markets. (AP Photo/Thein Zaw) (The Associated Press)

In this Monday, May 8, 2017, photo, vehicles make their way on a road in Yangon, Myanmar. The private ride-hailing service Uber officially launched operations Thursday, May 11, 2017, in Myanmar's main city Yangon, aiming to tap into one of the world's youngest and fastest-growing online markets. (AP Photo/Thein Zaw) (The Associated Press)

Mike Brown, regional general manager of Asia Pacific of Uber, answers questions from journalists during a launching ceremony of UBER taxi Thursday, May 11, 2017, in Yangon, Myanmar. The private ride-hailing service Uber officially launched operations Thursday in Myanmar's main city Yangon, aiming to tap into one of the world's youngest and fastest-growing online markets. (AP Photo/Thein Zaw) (The Associated Press)

Uber is launching its private ride-hailing service in the Myanmar capital of Yangon, aiming to tap into one of the world's youngest and fastest-growing online markets.

The launch Thursday follows Singapore-based GrabTaxi's debut by about two months.

Uber is one of the world's largest on-demand transportation platforms. It is seeking an alliance with the government to smooth acceptance of the use of private vehicles for commercial transport.

A taxi ride in Myanmar usually involves negotiating prices, no use of meters and a lack of air conditioning or seat belts. Using a ride-hailing app is still a relatively new concept, though the practice has been gaining in popularity.

Local travel services start-up Oway and Hello Cabs, a rival service run by a construction and auto dealership tycoon, also provide ride-hailing services.