Malaysia Airlines' business picking up after jet's disappearance but needs radical change
{{#rendered}} {{/rendered}}Malaysia Airlines' CEO says business has picked up four months after its passenger jet disappeared, but the flag carrier needs a radical operational overhaul in order to survive.
Ahmad Jauhari Yahya says the airline, which kept a low profile after the Boeing 777 disappeared March 8 with 239 people aboard, began to boost its marketing campaign this month and is seeing a "significant recovery" in business.
However, he says the only option for the airline's long-term survival is to radically change the way it operates. He said Wednesday that a detailed business plan will be rolled out later.
{{#rendered}} {{/rendered}}Chairman Mohamad Nor Yusof says the airline is still "grappling with confidence and reputation" after the Flight MH370 tragedy, but ruled out the possibility of bankruptcy.