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Apple Unveils Gold iPhone 5S, Colorful iPhone 5C

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Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c and 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c and 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez) (AP2013)

El director general de Apple, Tim Cook, habla durante la presentación del nuevo iPhone 5c en Cupertino, California, el martes 10 de septiembre de 2013. (AP Foto/Marcio Jose Sanchez)

Tim Cook, CEO of Apple, speaks on stage during the introduction of the new iPhone 5c in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez) (AP2013)

Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez) (AP2013)

Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage about the camera quality during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez) (AP2013)

Tim Cook, CEO of Apple, speaks on stage during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez) (AP2013)

Tim Cook, CEO of Apple, speaks during the new product release in Cupertino, Calif., Tuesday, Sept. 10, 2013. Apples latest iPhones will come in a bevy of colors and two distinct designs, one made of plastic and the other that aims to be the gold standard of smartphones and reads your fingerprint. (AP Photo/Marcio Jose Sanchez)

Tim Cook, CEO of Apple, speaks on stage before the introduction of new products in Cupertino, Calif., Tuesday, Sept. 10, 2013. Apples latest iPhones will come in a bevy of colors and two distinct designs, one made of plastic and the other that aims to be the gold standard of smartphones and reads your fingerprint. (AP Photo/Marcio Jose Sanchez)

Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage about the camera quality during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. Apples latest iPhones will come in a bevy of colors and two distinct designs, one made of plastic and the other that aims to be the gold standard of smartphones and reads your fingerprint. (AP Photo/Marcio Jose Sanchez)

Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. Apples latest iPhones will come in a bevy of colors and two distinct designs, one made of plastic and the other that aims to be the gold standard of smartphones and reads your fingerprint. (AP Photo/Marcio Jose Sanchez)

Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

Tim Cook, CEO of Apple, speaks on stage during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage about the camera quality during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez) (AP2013)

Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez) (AP2013)

Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

Craig Federighi, senior vice president of Software Engineering at Apple, speaks about the new iOS 7 release in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

Craig Federighi, senior vice president of Software Engineering at Apple, speaks during the new product release in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

Craig Federighi, senior vice president of Software Engineering at Apple, speaks about the new iOS 7 release in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez) (AP2013)

Members of the media and Apple employees wait outside Apple headquarters before a new product announcement on Tuesday, Sept. 10, 2013, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez) (AP2013)

Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage about the camera quality during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

Donald Mustard, CEO of Epic Games, speaks on stage during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez) (AP2013)

Apple CEO Tim Cook speaks on stage before a new product introduction in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

Craig Federighi, senior vice president of Software Engineering at Apple, speaks during the new product release in Cupertino, Calif., Tuesday, Sept. 10, 2013. Apples latest iPhones will come in a bevy of colors and two distinct designs, one made of plastic and the other that aims to be the gold standard of smartphones and reads your fingerprint. (AP Photo/Marcio Jose Sanchez

Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage about the camera quality during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

Craig Federighi, senior vice president of Software Engineering at Apple, speaks about the new iOS 7 release in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez) (AP2013)

Apple CEO Tim Cook speaks on stage before a new product introduction in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez) (AP2013)

Apple CEO Tim Cook speaks on stage before a new product introduction in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez)

Craig Federighi, senior vice president of Software Engineering at Apple, speaks during the new product release in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez) (AP2013)