Stock Picking Tips From Catholic Cardinals
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Wouldn't it be great if Wall Street (search) sent out smoke signals? White if it's time to buy. Black if it's time to stay away. Wouldn't investing be a lot more divine?
But picking a good stock doesn't seem nearly as easy as picking a good pope (search). I just have one question: Why? Why do we make it so complicated?
We know the qualities the cardinals want in the next pope: He must be decent and inspiring — others can quibble whether he should be more liberal or conservative. What's clear is that he should ooze integrity.
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Good stocks are the same.
They must represent companies that ooze integrity and decency and consistency — in earnings and in ethics.
A good company proves itself over time, by not playing games, but very much playing by the rules.
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Indeed, it's a cardinal rule among great companies: Stick to doing right by investors and investors will do right by you.
Such companies don't win over the fast-buck artists. But they have an art for winning over the rest of us over time.
Cardinals have a thing for lasting value. If we could see through the smoke and mirrors on Wall Street, we should too.
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