Jack Bauer Takes Bite Out of 'Globes' Ratings
{{#rendered}} {{/rendered}}The evasive move to Monday by NBC's "63rd Annual Golden Globes Awards" may have given it a slight boost in the ratings over last year's telecast, which battled ABC's "Desperate Housewives"-led Sunday-night juggernaut.
But this year, the Globes broadcast faced a different daunting rival: the final two hours of the four-hour launch of the new season of FOX's thriller "24."
Monday, the three-hour "Golden Globes" drew 18.7 million viewers, according to preliminary Nielsen Media Research figures, up about 2 million viewers from last year's total.
{{#rendered}} {{/rendered}}But "24" attracted a robust 14.9 million viewers, helping keep NBC's gains to a minimum.
By comparison, in 2004 — pre- "Housewives" and the increasingly popular "Grey's Anatomy" — the Globes broadcast drew 26.8 million viewers.
Final numbers for this year's faceoff are due Wednesday.
{{#rendered}} {{/rendered}}Last August, NBC announced it would move "The Golden Globes" from its traditional Sunday perch to Monday to steer clear of ABC's dual drama threat.
NBC is halfway through a 10-year contract with the Hollywood Foreign Press Association to air the party-like awards show.