Watkins Glen International inks Cheez-It as title sponsor for NASCAR Sprint Cup race
{{#rendered}} {{/rendered}}Watkins Glen International has signed a multi-year deal with Cheez-It crackers to sponsor the NASCAR Sprint Cup race at the Finger Lakes track.
WGI president Michael Printup and Kellogg Co. officials made the announcement of the Cheez-It 355 at The Glen on Tuesday. This is the company's first race entitlement sponsorship, though Kellogg has been involved with NASCAR since 1991.
Last year's race was run without a main sponsor at The Glen, which is owned by International Speedway Corp. This year's race is Aug. 11.
{{#rendered}} {{/rendered}}Budweiser was the title sponsor for Cup races at Watkins Glen International from 1986-98. There have been six other sponsors since 1999, including Sirius Satellite Radio for four years.